Why this IIT Delhi alum decided to bring tech to restaurants

Rhythm Gupta, Co-Founder of EasyEat AI, normally felt that dine-in assistance desired digitisation to be additional successful. His belief was strengthened when the moment he was out at a cafe with his girlfriend and she needed h2o, but they basically could not discover a waiter to assistance them. 

“I experienced to wave for close to 5 minutes right before I made the decision to wander up the kitchen myself to get the glass of drinking water. And it wasn’t anyone’s fault. Most waiters are incredibly hectic in the course of peak hrs. That was the very first occasion I realised that there should really be extra technology penetration inside of a restaurant,” he says.

He narrates another incident, a problem that several individuals can most likely relate to. 

“In 2019, I was travelling to South East Asia and I really purchased a non-veg product rather of a vegetarian one simply because I could not have an understanding of what the components intended for the reason that it was prepared in Thai language,” Rhythm tells YourStory.

He spoke about the strategy with his mate,  Mohammed Waseem. In early 2020, they co-established Quick Consume, together with an additional pal Abdul Khalid. The platform is an AI (artificial intelligence) run tech platform that permits dining establishments to just take their small business on the internet. 

Digitisation of a restaurant’s functions

“We started making it in the middle of 2020. At the peak of COVID-19 outbreak, dining establishments have been having difficulties to continue to keep their companies afloat, that is when we released to aid them thrive, and not just survive,” says Rhythm. 

In the classic setup, the move of orders and payments is handbook and there is a 100 p.c loss of customers’ facts coupled with inefficiency in purchase as very well as payment. Quick Consume, which has headquarters in Delhi and Malaysia, suggests it results in seamless connectivity between diners and restaurants. 

“We work closely with places to eat to digitise their whole operations from ordering to payment and shipping. Consumers can order and pay back making use of the mobile phone, sitting on the desk when the know-how automates the workflow to capture all types of info and clear away inefficiencies,” says Rhythm. 

In the course of COVID-19, when lockdowns were being introduced, most restaurants’ profits right away slumped to zero. 3rd social gathering delivery aggregators have been supportive but they were continue to charging 30-40 percent commissions.

“We built a technological innovation resolution that assisted dining establishments produce a immediate link with buyers and assistance them straight buy working with the platform at zero p.c.  By accomplishing this, we assisted eating places generate further Rs 4 crore earnings for the duration of the lockdown. We started out observing natural and organic progress by means of phrase-of-mouth promoting. Nowadays, we have 500+ dining places signed up on the system. And currently, we get about 1 order each 5 seconds on our system,” suggests Rhythm. 

The COVID-19 impact

“Our partner eating places have fared much better than other restaurants in conditions of surviving the effects of Covid-19,” asserts Rhythm. 

Simple Consume says its technological innovation solves a major problem of eating places which is creating the direct connection between their prospects. The group functions carefully with restaurants to digitise their whole functions from buying to payment and shipping. 

Buyers can get and pay back making use of the cell phone, sitting down on the desk although the know-how automates the workflow to capture all sorts of data and eliminate inefficiencies.

“At the coronary heart of our know-how is an working method with integrated QR dependent desk purchasing, loyalty plans, payment alternatives, social media integration, inventory and integrated shipping expert services,” the entrepreneur says.

“Once the cafe adopts our engineering, the entire operation moves on line and just like any other technologies enterprise, dining establishments are able to seize just about every and just about every data point in the benefit chain which sales opportunities to far better understanding of shoppers decisions, larger income and diminished price. Though we let corporations to link to other food shipping apps, we also very own supply products and services that are supplied at a cost significantly much less than the marketplace typical,” says Rhythm. 

Funding and future 

The staff has lifted $5 million in May possibly 2021 from Aroa Ventures the family office of Ritesh Agarwal Founder and Group CEO, Oyo Reddy Futures Household Workplace Prophetic Ventures Maninder Gulati – International Main Tactic Officer of OYO Cem Garih – Running Lover at Alarko Ventures Fethi Sabancı Kamışlı – Founder and Controlling Husband or wife of Esas Ventures and a couple of Silicon Valley centered VCs and angels.

The startup competes with the likes of Dineout and Zomato. Rhythm provides that third get together platforms perform on the Platform to Client (P2C) product where by they charge higher commissions from their companions, nevertheless, Effortless Consume is effective on a Merchant to Buyer (M2C) product. 

M2C is useful for the merchants who function with us mainly because it comes with the strengths of reduced commission and addresses for a longer period geographical distances. 

“In this model we cost our retailers 5 per cent of the total transaction benefit, which contains a engineering payment, payment gateway payment, and delivery payment,” adds Rhythm. 

“In the previous yr, we have been capable to improve the earnings of dining establishments using our system by 30 percent although also reducing their operational prices. 

The startup is now looking ahead to broaden to other Southeast Asian nations around the world like Indonesia, Vietnam, and Singapore, Rhythm states.